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  1. keannu's Avatar
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    #1

    marketing wizards

    Who are these "marketing wizards"? Are they the ones working in a marketing department or is it a metaphor?

    29)While browsing the Internet, I stumbled on an ad for a magazine, the Economist. The ad said an Internet subscription is $ 59, a print subscription is $ 125, and a print and Internet subscription is $ 125. I wondered who would want to buy the print option alone when both the Internet and the print subscriptions were offered for the same price. I suspect the Economistís marketing wizards were actually manipulating me. They knew something important about human behavior:humans rarely choose things in absolute terms. We do not have an internal value meter that tells us how much things are worth. Rather, we focus on the relative advantage of one thing over another, and estimate value accordingly. In the case of the Economist, I may not have known whether the Internet-only subscription at $ 59 was a better deal than the print-only option at $ 125. But I certainly knew that the print-and-Internet option for $ 125 was better than the print-only option at $ 125.

  2. 5jj's Avatar
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    #2

    Re: marketing wizards

    Think!

  3. Barb_D's Avatar
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    #3

    Re: marketing wizards

    The smart people who do marketing for the magazine.
    I'm not a teacher, but I write for a living. Please don't ask me about 2nd conditionals, but I'm a safe bet for what reads well in (American) English.

  4. 5jj's Avatar
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    #4

    Re: marketing wizards

    You're a nicer person than I, Barb.

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