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    #1

    I'm brand conscious because it is/they are more durable.

    I was wondering which of the following sentences is correct.

    1. I'm brand conscious because it is more durable.
    2. I'm brand conscious because they are more durable.

    Thanks.






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    #2

    Re: I'm brand conscious because it is/they are more durable.

    Quote Originally Posted by Winwin2011 View Post
    I was wondering which of the following sentences is correct.

    1. I'm brand conscious because it is more durable.
    2. I'm brand conscious because they are more durable.

    Thanks.





    The second sentence is correct because "they" refers to more than one brand. The first sentence may be correct if the previous sentence mentioned a brand - "I usually only get AlMax. I'm brand conscious because it is more durable".

    As to whether the sentence is true or not is a different matter.

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    #3

    Re: I'm brand conscious because it is/they are more durable.

    You definitely need some prior context to tell what item you are talking about.

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