"Verbification" or "verbifying" (from "to verbify") are the only ones that I've ever heard.
However, I don't know if this is a term that a linguist would use.
Also, verbification does not only apply to proper nouns but to common ones as well.
For example: He medaled in the Olympics.
As for the nouns, I've never heard a term for that.
Student or Learner