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  1. GoldLight's Avatar
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    #1

    Beat to the chase - meaning

    What does "beating Apple to the chase" mean in the excerpt below?

    "Samsung is set to launch a smart watch as early as next month, beating Apple to the chase."

    I have been searching for an idiom but found only "cut to the chase".
    Is "beat to the chase" an idiom or it is such an occasional phrase?
    Thank you.

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    #2

    Re: Beat to the chase - meaning

    It doesn't make sense to me.

    '...pipping Apple to the post' would have been good.

    Rover

  2. GoldLight's Avatar
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    #3

    Re: Beat to the chase - meaning

    "Samsung is set to launch a smart watch as early as next month, beating Apple to the chase" is written here:
    https://www.facebook.com/cnbc?ref=st...ocation=stream

    "be pipped at/to the post" is used in the text on the site:
    Samsung to pip Apple to the post in race to launch a smart watch
    -->"Samsung is set to pip Apple to the post in the race to bring a new wearable device to market."

    Could these two words be written in error...
    beating-->pip
    chase-->post

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    #4

    Re: Beat to the chase - meaning

    Could these two words be written in error...
    beating-->pip
    chase-->post
    That would be very unlikely. I would guess that the person is mixing beat someone to the punch,which has the desired meaning, and cut to the chase.

  3. GoldLight's Avatar
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    #5

    Re: Beat to the chase - meaning

    Rover and Tdol, thank you both for your answers.
    If it is "beat someone to the punch", I understand what the author wanted to express.
    It could mean that Samsung overtakes Apple...and then could happen that Samsung pips Apple to the post.
    Also I should forget "beat to the chase" as quickly as possible, when it is not a fixed phrase.

  4. konungursvia's Avatar
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    #6

    Re: Beat to the chase - meaning

    I find it odd too, but 3 million hits on google is a non negligible result. https://www.google.ca/search?q=%22be...ox-a&gws_rd=cr

    Maybe chase in this case means "hunt" and beating someone to the chase means hearing of a prey and initiating a hunt earlier than a competitor.

  5. GoldLight's Avatar
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    #7

    Re: Beat to the chase - meaning

    Konungursvia, thank you for your information. It is an interesting phrase. When I translate it word for word, I can imagine "beat to the chase" as "take someone's breath away". But my imagination is one thing and the meaning of the idiom another thing...and that's why I rather ask a native English speaker for the confirmation of "Google search results"
    Last edited by GoldLight; 18-Aug-2013 at 21:49.

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    #8

    Re: Beat to the chase - meaning

    Quote Originally Posted by Rover_KE View Post
    It doesn't make sense to me.

    '...pipping Apple to the post' would have been good.

    Rover
    Not if you want an American to understand it.

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