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  1. ucef's Avatar
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    #1

    People who use a product or service?

    Who are people who use a product or service?

    1-Consumers.
    2-Customers.
    3-Stakeholders.
    4-Managers.

    I select customers. Is it correct? Is there a big difference between a customer and a consumer?

    Thank you in advance.
    “When you see a brother sin, be a private educator, not a public tribunal.”

  2. emsr2d2's Avatar
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    #2

    Re: People who use a product or service?

    I would say that customers are people who buy a product and consumers are those who use a product/service. Of course, a person can be both.

    If I buy a chocolate bar at a local shop, I was a customer of the shop, but a consumer of the chocolate bar.
    Remember - if you don't use correct capitalisation, punctuation and spacing, anything you write will be incorrect.

  3. MikeNewYork's Avatar
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    #3

    Re: People who use a product or service?

    Quote Originally Posted by ucef View Post
    Who are people who use a product or service?

    1-Consumers.
    2-Customers.
    3-Stakeholders.
    4-Managers.

    I select customers. Is it correct? Is there a big difference between a customer and a consumer?

    Thank you in advance.
    These days, in the world of business jargon, a "stakeholder" has come to mean any person or entity that has an effect on your business or is affected by your business. That would include people who use a product or service. However, this word is overused in my opinion. "Customer" or "consumer" would be better.

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