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  1. meliss's Avatar
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    #1

    or a well-execute magic show

    The hero of the book is reflecting on the influence a marketed cigarette brand made on people.
    "They were sure our cigarettes made them feel better. Idiots, he thought . They were reacting to the brand profile, the chirpy ad song, the product attributes repeated a hundred million times. It all had the substance of cotton candy and the reality or a well-execute magic show. Branding was smoke and mirrors."
    I am confused with the underlined sentence. "It all had the substance of cotton candy": What is "it all" here? All that ad?
    I suggest it should be "the reality of a well-execute magic show?
    Thank you.

  2. bhaisahab's Avatar
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    #2

    Re: or a well-execute magic show

    Quote Originally Posted by meliss View Post
    The hero of the book is reflecting on the influence a marketed cigarette brand made on people.
    "They were sure our cigarettes made them feel better. Idiots, he thought . They were reacting to the brand profile, the chirpy ad song, the product attributes repeated a hundred million times. It all had the substance of cotton candy and the reality or a well-execute magic show. Branding was smoke and mirrors."
    I am confused with the underlined sentence. "It all had the substance of cotton candy": What is "it all" here? All that ad?
    I suggest it should be "the reality of a well-execute magic show?
    Thank you.
    It should, as you say, be "of". Also, "well-execute" should be "well-executed".

  3. meliss's Avatar
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    #3

    Re: or a well-execute magic show

    Thank you. And what about "it all"?

  4. bhaisahab's Avatar
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    #4

    Re: or a well-execute magic show

    Quote Originally Posted by meliss View Post
    Thank you. And what about "it all"?
    It refers to all the content of the advertisement.

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