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    • Member Info
      • Native Language:
      • Korean
      • Home Country:
      • South Korea
      • Current Location:
      • South Korea

    • Join Date: Jun 2007
    • Posts: 1,271
    #1

    technology-heavy

    What does "heavy" mean in the following?

    Nine Inch Nails had experimented with a technology-heavy viral marketing campaign for his Year Zero album in 2007. Fans attending his concerts found USB keys in the toliets...

    Thank you.

    • Member Info
      • Native Language:
      • American English
      • Home Country:
      • United States
      • Current Location:
      • United States

    • Join Date: Apr 2009
    • Posts: 12,310
    #2

    Re: technology-heavy

    It means they used a lot of technology, or technology was heavily involved in the marketing campaign.

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