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    #1

    The advertising campaign...

    Please check.

    After that the new advertising campaign had been failed, the company's income got worse too. If they had made more effort on Marketing and Public Relations, they would have avoided this problem.

  1. emsr2d2's Avatar
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    #2

    Re: The advertising campaign...

    Quote Originally Posted by englishlearner77 View Post
    Please check.

    After that the new advertising campaign had been failed, the company's income got worse too. If they had made more effort on with [their] Marketing and Public Relations, they would have avoided this problem.
    See above.
    Remember - if you don't use correct capitalisation, punctuation and spacing, anything you write will be incorrect.

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    #3

    Re: The advertising campaign...

    Why don't we use "the passive voice" in the first part of the sentence?As I know "the advertising campaign" failed itself. So, can't it be the passive voice?

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    #4

    Re: The advertising campaign...

    No. The passive voice is not appropriate there.

    In fact, a useful guideline is only to use the passive voice when there is a good reason to do so.

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    #5

    Re: The advertising campaign...

    I'm sorry, if my question is silly, but how I can guess if there's a good reason or not?

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    #6

    Re: The advertising campaign...

    The active sentence – 'Tom kicked the ball' is natural, concise and simple.

    The passive form – 'The ball was kicked by Tom' is less natural, longer, contrived, and there's no need to change the voice.

    In your sentence, the advertising campaign failed; it's as simple as that — nobody deliberately caused it to fail; most people just ignored it.

  2. Barb_D's Avatar
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    #7

    Re: The advertising campaign...

    A teacher can fail a student.
    No one can fail an advertising campaign. There is no transitive way to use that verb in this case.
    I'm not a teacher, but I write for a living. Please don't ask me about 2nd conditionals, but I'm a safe bet for what reads well in (American) English.

  3. emsr2d2's Avatar
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    #8

    Re: The advertising campaign...

    If the advertising campaign failed, the only way you might be able to use it in a transitive way would be "The company was failed by its advertising team" - meaning that the team failed to come up with a successful campaign which is what the company had employed them to do.
    Remember - if you don't use correct capitalisation, punctuation and spacing, anything you write will be incorrect.

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