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    #1

    carrier 'deck'

    I don't understand what the "carrier deck" means or refers to in the following context. I know the aircraft carrier deck literally, but it doesn't seem to refer to it here. What do "carrier" and "deck" refer to? Do all the "carriers" in the following refer to the same?

    The App Store approach to software distribution was very different from that of most traditional ways of getting software onto your phone. Typically controlled by the operators, the carrier 'deck', as it was known on a feature phone, was a gatekept, curated experience. Developers needed to invest an enormous amount of time schmoozing the handful of executives at each major carrier who decided which games would appear on the deck. If they were unable to do that, they could try to find a publisher or aggregator who would get their game on the deck, typically for a hefty fee. After the carrier share and the aggregator share, the application developer had only a small percentage cut. .......

    It wasn't just premium games that were asking for premium prices either. Many developers and publishers of mobile games had got used to the cosy relationship they had with carriers, who acted as gatekeepers to content. Because the carrier decks were curated, if you had 'in' with the carrier team, you could get your product in front of consumers and get them to buy it. It didn't have to be the best possible product, it just had to be the one in front of the consumer. With less competition, since the carriers didn't want to be bothered with hundreds of different developers, the publishers had a comfortable position.

    Thank you.

    • Member Info
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      • English
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    • Join Date: Jan 2010
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    #2

    Re: carrier 'deck'

    Quote Originally Posted by unpakwon View Post
    I don't understand what the "carrier deck" means or refers to in the following context. I know the aircraft carrier deck literally, but it doesn't seem to refer to it here. What do "carrier" and "deck" refer to? Do all the "carriers" in the following refer to the same?

    The App Store approach to software distribution was very different from that of most traditional ways of getting software onto your phone. Typically controlled by the operators, the carrier 'deck', as it was known on a feature phone, was a gatekept, curated experience. Developers needed to invest an enormous amount of time schmoozing the handful of executives at each major carrier who decided which games would appear on the deck. If they were unable to do that, they could try to find a publisher or aggregator who would get their game on the deck, typically for a hefty fee. After the carrier share and the aggregator share, the application developer had only a small percentage cut. .......

    It wasn't just premium games that were asking for premium prices either. Many developers and publishers of mobile games had got used to the cosy relationship they had with carriers, who acted as gatekeepers to content. Because the carrier decks were curated, if you had 'in' with the carrier team, you could get your product in front of consumers and get them to buy it. It didn't have to be the best possible product, it just had to be the one in front of the consumer. With less competition, since the carriers didn't want to be bothered with hundreds of different developers, the publishers had a comfortable position.

    Thank you.
    The "carrier" here seems to be those companies which transmit the signals one receives on a cell phone. The "deck" seems to be games or features found on a cell phone. If one develops a new game, to be successful, they have to get the carriers to agree to include the game in the signal they send to their customers.

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