unpakwon
Senior Member
- Joined
- Jun 7, 2007
- Member Type
- Student or Learner
- Native Language
- Korean
- Home Country
- South Korea
- Current Location
- South Korea
What does "farm out" mean in the following context? And would you please paraphrase the sentence in red more easily? It's so confusing. And what does "eyeballs" refer to? I know its literal meaning.
Many searches in Google throw up a lot of results from sites such as ehow.com and about.com which farm out cheap content creation aimed directly at optimizing for Google's algorithm. The content is often weak, and is unlikely to engage passionate fans who can be moved along the demand curve to where they will choose to spend lots of money on things they really value. Instead, this is a volume game, arbitraging getting cheap traffic from gaming Google's algorithm to gain sufficient eyeballs to build a display advertising business.
Thank you.
Many searches in Google throw up a lot of results from sites such as ehow.com and about.com which farm out cheap content creation aimed directly at optimizing for Google's algorithm. The content is often weak, and is unlikely to engage passionate fans who can be moved along the demand curve to where they will choose to spend lots of money on things they really value. Instead, this is a volume game, arbitraging getting cheap traffic from gaming Google's algorithm to gain sufficient eyeballs to build a display advertising business.
Thank you.