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    • Member Info
      • Native Language:
      • Korean
      • Home Country:
      • South Korea
      • Current Location:
      • South Korea

    • Join Date: Jun 2007
    • Posts: 1,271

    speak to

    What does "speaks to" mean in the following context?

    At the other end of the Curve, you need to have something that you can sell to people who love what you do. Something that speaks to more than just its marginal cost (particularly when it is digital, with a marginal cost close to zero). You need to have products or services that are differentiated by how they make your users feel.

    Thank you.

    • Member Info
      • Native Language:
      • English
      • Home Country:
      • England
      • Current Location:
      • England

    • Join Date: Jun 2010
    • Posts: 24,447

    Re: speak to

    It means 'gives evidence of'.


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