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    #1

    churn low

    What does "churn low" mean in the following?

    Rights to the Premier League are so attractive to subscription broadcasters because for many fans they are must-have programming that helps keep subscription rates high and churn low.

    Thank you.

  1. MikeNewYork's Avatar
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    #2

    Re: churn low

    Quote Originally Posted by unpakwon View Post
    What does "churn low" mean in the following?

    Rights to the Premier League are so attractive to subscription broadcasters because for many fans they are must-have programming that helps keep subscription rates high and churn low.

    Thank you.
    "Churn" refers to people/organizations that subscribe one year and then don't renew. To keep churn "low" minimizes this.

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