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    • Member Info
      • Native Language:
      • Korean
      • Home Country:
      • South Korea
      • Current Location:
      • South Korea

    • Join Date: Jun 2007
    • Posts: 1,271
    #1

    as far as

    Please clarify the following in red.

    For many companies, examining their cost base is as far as they get towards determining a pricing strategy. It is an important step, but it is only a small part of the picture.

    Is this saying "examining their cost base is as difficult as determining a pricing strategy?"

    Thank you.

  1. Barb_D's Avatar
    • Member Info
      • Native Language:
      • American English
      • Home Country:
      • United States
      • Current Location:
      • United States

    • Join Date: Mar 2007
    • Posts: 19,221
    #2

    Re: as far as

    If you think of "determining a pricing strategy" as a journey, they go only to the first stop on that journey: examining their cost base.

    They go that far, and no further.
    That's as far as they get.
    I'm not a teacher, but I write for a living. Please don't ask me about 2nd conditionals, but I'm a safe bet for what reads well in (American) English.

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