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    • Member Info
      • Native Language:
      • Korean
      • Home Country:
      • South Korea
      • Current Location:
      • South Korea

    • Join Date: Jun 2007
    • Posts: 1,271
    #1

    gaining

    What does "gaining" mean in the following context?

    Competition has two faces. It can be a good thing --- if you sell something very unusual, gaining a competitor is a powerful way to build credibility for your product category. You get to piggyback off their marketing, and the fact that there are two or more product choices gives customers confidence that other people are buying the product.

    Is this saying "if you sell something very unusual, when there is a competitor, it can be a powerful way to build credibility for your product category."
    And does "piggyback off" mean "using their marketing as a support for your own marketing"?

    Thank you.

  1. MikeNewYork's Avatar
    • Member Info
      • Native Language:
      • American English
      • Home Country:
      • United States
      • Current Location:
      • United States

    • Join Date: Nov 2002
    • Posts: 24,983
    #2

    Re: gaining

    Quote Originally Posted by unpakwon View Post
    What does "gaining" mean in the following context?

    Competition has two faces. It can be a good thing --- if you sell something very unusual, gaining a competitor is a powerful way to build credibility for your product category. You get to piggyback off their marketing, and the fact that there are two or more product choices gives customers confidence that other people are buying the product.

    Is this saying "if you sell something very unusual, when there is a competitor, it can be a powerful way to build credibility for your product category."
    And does "piggyback off" mean "using their marketing as a support for your own marketing"?

    Thank you.
    Yes and yes.

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