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      • Native Language:
      • English
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      • England
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    • Join Date: Mar 2014
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    #1

    Cool Help: Tagline punctuation

    Hello


    I recently started a new non-profit organisation and I'm now at the stage of putting together a tagline, but I'm not sure about the correct punctuation to use. I was wondering if it would be correct to write the tagline with a full stop separating the two phrases, rather than to use a comma. The reason I used the full stop is to use the phrases as punch lines and I think the two phrases are conveying two separate messages even though interlinked.

    Here is the tagline: Inspiring change. Taking action



    Thank you
    Zai

  1. Barb_D's Avatar
    • Member Info
      • Native Language:
      • American English
      • Home Country:
      • United States
      • Current Location:
      • United States

    • Join Date: Mar 2007
    • Posts: 19,221
    #2
    Use the full stop. The comma feels very wrong. They are fragments, not full sentences, so it becomes a matter of style. There is no "correct grammar" to govern tag lines when they are made up of fragments.
    I'm not a teacher, but I write for a living. Please don't ask me about 2nd conditionals, but I'm a safe bet for what reads well in (American) English.

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