Results 1 to 2 of 2
  1. Ali Hsn's Avatar
    Interested in Language
    • Member Info
      • Native Language:
      • Persian
      • Home Country:
      • Iran
      • Current Location:
      • Iran

    • Join Date: Nov 2013
    • Posts: 123

    Meaning of "Until it's not"

    Dear members,

    What is the meaning of "until it's not" and "until it's a hit" in the following lines please?

    So how do you create that self-organizing capability to drive innovation and be focused? And the high-tech business is perhaps one of the toughest ones, because something can be a real failure until it’s not. It’s just an absolute dud until it’s a hit. So you have to be able to sense those early indicators of success, and the leadership has to really lean in and not let things die on the vine. (Source: NYTimes)

    I thought the meaning could be something like: 'while beforehand they don't seem to be a failure or hit, they ...'. Is that right?
    Thanks in advance!
    Last edited by Ali Hsn; 07-Apr-2014 at 09:04. Reason: I corrected the mistyped word 'does't'.

  2. MikeNewYork's Avatar
    VIP Member
    • Member Info
      • Native Language:
      • American English
      • Home Country:
      • United States
      • Current Location:
      • United States

    • Join Date: Nov 2002
    • Posts: 24,982

    Re: Meaning of "Until it's not"

    This is talking about situations that seem to be going badly before they go well.

    Let's assume that you start a company that makes widgets. You manufacture them and them put them up for sale. In the beginning, nobody buys your widgets. At that point, the product appears to be a failure/a dud. But then something happens, such as a storm, that creates a need for widgets. All of a sudden everybody needs a widget and and sales increase dramatically. That describes a situation of something being a failure "until it's not" (a failure) or an absolute dud "until it's a hit" (successful).

Similar Threads

  1. Replies: 2
    Last Post: 17-Oct-2012, 04:25
  2. Replies: 2
    Last Post: 26-Oct-2011, 19:24
  3. Replies: 1
    Last Post: 26-Jan-2011, 10:25
  4. Meaning of "angelic","reckon","bow"
    By Adam Cruge in forum Ask a Teacher
    Replies: 1
    Last Post: 22-Jul-2010, 11:04
  5. Replies: 1
    Last Post: 10-Jun-2010, 02:25


Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts