How would a native speaker (us-english) pronounce the following two terms/phantasy name for a brand spontaneous?

Divvs (2 times a v not a w)

my deliberations and am not a native speaker at all;

divvs: like the term thiefs or like di ai viis ?

divva: like the term diva (divaa) or di ai vii ei?

what would you suppose?

is it a hard term to spontaneously pronounce for english native speaker?

many thanks for your help!