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  1. Newbie
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    #1

    Is it correct to say?

    Can we use "love" ,a non continuous verb as a normal verb in the following sentences?

    1.I am loving this car ride
    2.I am loving Summer here.

    How can we know whether a non continuous verb is normal verb or not in a sentence?

  2. MikeNewYork's Avatar
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    #2

    Re: Is it correct to say?

    In this area, the accepted usage has changed a lot since McDonald's released the "I'm loving it" ad.

    Though not accepted by everybody, many consider this construction to be acceptable informally.

    A case could be made that "I am loving" something is a bit different from "I love" something, by focusing more on the actual time it is happening.

  3. Roman55's Avatar
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    #3

    Re: Is it correct to say?

    I am not a teacher.

    The problem with letting publicists loose on English grammar is that you run the risk of losing the original nuances of meaning of what has been taken for use in a nonsense slogan, to wit the OP's question.

    For example, the phrase 'He's loving it' would normally mean that he is self-satisfied/gloating/basking in glory/pleased at someone else's misfortune, or any number of other shades thereof. Now, for a whole generation it probably either only evokes McDonald's or is just synonymous with 'he loves it'.

  4. Newbie
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    #4

    Re: Is it correct to say?

    How can we know whether a non continuous verb is used as a normal verb in the above sentence or not?

  5. MikeNewYork's Avatar
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    #5

    Re: Is it correct to say?

    First, Emsr2d2 is a woman. Second, I am not going to answer any more of your questions as long as you carry that obnoxious signature. Good luck! Were I a moderator here, I would ban you from the forum.

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