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    #1

    Will vs would

    The following is from an advertisement.

    Video enthusiasts would be pleased to note that the
    1200D camera has full manual video capabilities.

    Why is "would" used instead of "will"?

    Thanks.

  1. MikeNewYork's Avatar
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    #2

    Re: Will vs would

    Either works. The use of would implies "if they knew".

  2. Roman55's Avatar
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    #3

    Re: Will vs would

    I am not a teacher.

    Mike is right, but it does seem strange for the advertiser to imply 'if they knew'.

    It amounts to saying, 'Video enthusiasts would be pleased to note that the 1200D camera has full manual video capabilities (if they knew, but they don't because they aren't reading this ad).

    I agree with Tan Elaine. 'Will' is better.

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    #4

    Re: Will vs would

    Will works better for an advert for me too unless there's something in the advert to indicate why they have chosen would, which is possible.

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