A sales lead.
Student or Learner
My colleague forwarded me an email.
She wrote: Here's a lead from our website. Please follow up.
The forwarded message showing the contact information of a customer.
What does "lead" mean in the above sentence?
That is to say, 'the lead' isn't directly from the website. Somebody, or some automated process, has told the speaker about this potential customer, as a result of their (the customer's) visit to the website.
PS 'Follow up', in this context, means 'get in touch, say what a great company you represent, and get some orders!'
Last edited by BobK; 04-Sep-2014 at 15:00. Reason: Added PS
PPS It's /li:d/, not /led/.