Does this "heuristics" refer to people's wrong judgement based on familiar fields or a new way to prevent it or the study result?
63)There are a number of heuristics that govern busy everyday judgment.
➋Such heuristics help managers make shortcuts based on prior experience and quick evaluations of a situation. ➌Experiments by Tversky and Kahneman have shown that thinking is easily anchored to a matter that may have little relevance to the eventual judgment, simply by the fact of its being mentioned. ➍And studies show that acquired attitudes may not change even in the face of strong contradictory facts. ➎The cognitive framing of the issue persists. Levinthal and March have called attention to a number of such examples of cognitive myopia, which—as by-products of learning—often act as traps.
➏For example, it is tempting to focus one’s attention on a familiar area and ignore less familiar ones, even if those others become increasingly salient to the matter at hand, while one’s own narrow competency becomes more and more irrelevant. ➐It’s like constantly improving your English when what’s really needed in today’s global business environment is Mandarin.