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    #1

    secure customers

    I posted the thread on other forum but got no response. Please help me correct it. Thanks!

    Why do the manufacturers or stores spend a lot of money on advertising? I think it is because they want to increase the visibility of their own products and increase the customer's favorability of those same products, and so as to secure many customers.

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    #2

    Re: secure customers

    Not a teacher.
    I would replace "...and so as" with "in order to".

    You need a "have" between "secure". Otherwise they are making customers safe, which is grammatically correct, but unlikely what you want to say.

    check that "favorability" is actually a word in the dictionary. If it is, you can write more clearly:

    Hence:

    "Why do the manufacturers or stores spend a lot of money on advertising? I think it is because they want to increase the visibility and customers' favorability of their products, in order to to secure having many customers."

  1. Matthew Wai's Avatar
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    #3

    Re: secure customers

    Quote Originally Posted by postdeborinite View Post
    in order to to secure having many customers."
    May I say 'so as to attract more customers' instead?

    Not a teacher.

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    #4

    Re: secure customers

    Quote Originally Posted by Matthew Wai View Post
    May I say 'so as to attract more customers' instead?

    Not a teacher.
    See this discussion. http://www.thefreedictionary.com/so+as+to

    Yes, that is grammatically correct. I wouldn't though, but it may be personal style.

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