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    Paraphrasing as such and take on

    Hi everyone is it possible to paraphrase the sentence I underlined. I can not make sense especially as such and take on

    What is distinctive in Mellencampís analysis is not the relationship between a media message and an individual viewer, listener or reader, but
    the fact that each member of a media audience is aware of the reach and cross-contextuality of the broadcast, and as such the media event takes on a power beyond the meaning of the individual messages

    Source: Communication Theory; Media, Technology and Society belonging to David Holmes

  1. Tarheel's Avatar
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    Re: Paraphrasing as such and take on

    as such - in that way
    takes on - assumes

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