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  1. Newbie
    Interested in Language
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      • Native Language:
      • Italian
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      • Italy
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      • Italy

    • Join Date: Mar 2015
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    #1

    Question How does the name of our product sound in English?

    Hi everybody.

    Excuse me in advance for the uncommon question, but I thought that I could find an answer only by asking to English native speakers and experts.

    The company I work for develops and sells systems allowing hotel guests to connect to the Internet using their mobile devices. Basically, Wi-Fi hotspots.

    We are in the process of expanding our business abroad (as of today it has been limited within our national borders), both to English speaking and non English-speaking countries.

    The main brand the solution is marketed under is "Wi-Fi Hotel" (simple as that!) (and not "Hotel Wi-Fi").

    The question is: does such a name, when read by an English native speaker, sound like a name for a product or does it just lead to think about a single hotel, providing WiFi services to its guests?
    In other words: would you keep our brand or rename the product in order not to generate confusion?

    Thanks so much for your help!

    -luke

  2. emsr2d2's Avatar
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    #2

    Re: How does the name of our product sound in English?

    I would assume that "WiFi Hotel" was the name of a hotel.
    Remember - if you don't use correct capitalisation, punctuation and spacing, anything you write will be incorrect.

  3. Raymott's Avatar
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    #3

    Re: How does the name of our product sound in English?

    It sounds OK to me. Naturally the context plays a role. If I saw it on a box, I would not assume there was a hotel inside.

  4. emsr2d2's Avatar
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    #4

    Re: How does the name of our product sound in English?

    Quote Originally Posted by Raymott View Post
    If I saw it on a box, I would not assume there was a hotel inside.
    Unless that box was the TARDIS.
    Remember - if you don't use correct capitalisation, punctuation and spacing, anything you write will be incorrect.

    • Member Info
      • Native Language:
      • Chinese
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      • China
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      • China

    • Join Date: Apr 2014
    • Posts: 837
    #5

    Re: How does the name of our product sound in English?

    Quote Originally Posted by emsr2d2 View Post
    I would assume that "WiFi Hotel" was the name of a hotel.
    What about "Wifi hotel"?
    Does it work?
    Not a teacher.

    • Member Info
      • Native Language:
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      • UK
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      • Laos

    • Join Date: Nov 2002
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    #6

    Re: How does the name of our product sound in English?

    Quote Originally Posted by lukebo View Post
    The question is: does such a name, when read by an English native speaker, sound like a name for a product or does it just lead to think about a single hotel, providing WiFi services to its guests?
    It sounds like a product to me as hotel WiFi sounds like the internet service offered by hotels.

  5. emsr2d2's Avatar
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    #7

    Re: How does the name of our product sound in English?

    Quote Originally Posted by Polyester View Post
    What about "Wifi hotel"?
    Does it work?
    Not a teacher.
    Do you think that by changing the capitalisation it will change the meaning. I said "WiFi Hotel" and you said "Wifi hotel". The only difference is in capitalisation which makes no difference at all.
    Remember - if you don't use correct capitalisation, punctuation and spacing, anything you write will be incorrect.

  6. lotus888's Avatar
    Senior Member
    English Teacher
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      • United States
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      • United States

    • Join Date: May 2014
    • Posts: 417
    #8

    Re: How does the name of our product sound in English?

    "Wifi Hotel" -- we offer systems solutions for mobile connectivity to hotel networks.

    "Roach Motel" -- roaches check in, but they don't check out!


    --lotus

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