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    #1

    Slogan-like sentence

    Hi!

    I need to come up with a slogan-like sentence that expresses the ideas below:
    "Challenging friction and enduring with time"

    So far, I have thought up these ones but I am not sure whether they are grammatically correct:
    1/ Fear no friction, fear no time
    2/ Friction fear not, forever stays/holds firm

    Please help me out by suggesting other ones or correcting mine.

    Thanks!
    triet96

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    #2

    Re: Slogan-like sentence

    "Keeps you running smooth forever."
    It would probably help if we knew what you were selling.

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    #3

    Re: Slogan-like sentence

    Hi!
    Thanks for your fast response. It's supposed to be a slogan for a tyre-selling firm. So basically, the slogan should advertise two advantages of the tyre:
    - Strong abrasion resistance (or in other words, it's capability to endure abrasion)
    - Long lifetime

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    #4

    Re: Slogan-like sentence

    Well, "Keeps you running smooth" works. You can't say "forever" obviously.
    I wouldn't put friction in it, because tyres need friction to work. I guessed that you were talking about ball-bearings.

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    #5

    Re: Slogan-like sentence

    "Keeps you running smooth" sounds fine, but I'd like to know if there's anyway we could be more directly expressing the ideas. And no, it's not the ball-bearings, it's the tyre (the thick rubber ring that fits around the edge of a wheel of a car). Also, is it grammatically correct to say:
    "fear no friction, fear no time" ?

    Last edited by triet96; 13-Sep-2015 at 13:00.

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    #6

    Re: Slogan-like sentence

    I think "keeps you running smooth" is more appropriate for ball-bearings or engine oil.
    "Fear not friction, fear no time" sounds strange. Tyres are all about friction and grip on the road. Why "fear no time"? It doesn't express the idea of durability if that is what you mean.
    How about: Better grip, longer life?
    Last edited by tedmc; 13-Sep-2015 at 13:48.
    I am not a teacher.

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    #7

    Re: Slogan-like sentence

    Hi!
    Thank you. "Better grip, longer life" sounds good! And you have a point saying tyres are all about grip and friction. However, what I meant by "Fear no friction" was that even with all those friction/abrasion, the tyre won't be worn out fast. So, do you think are there ways to convey this idea?

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    #8

    Re: Slogan-like sentence

    Quote Originally Posted by triet96 View Post
    ... it's the tyre (the thick rubber ring that fits around the edge of a wheel of a car)
    Yes, I know what a tyre is. Americans would call it a tire, but I think 'tyre' would be widely understood.
    I think tedmc's suggestion is good, because one would generally expect that a "long life tyre" would be resistant to abrasion.
    How about "Tougher grip, longer life"?

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    #9

    Re: Slogan-like sentence

    PS:
    “Resists abrasions on all occasions.”
    “Abrasion-resistant tyre, takes forever to expire.”
    “So tough it will be ages before you retire.”

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