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    #1

    on (the) radio and TV.

    The new detergent was advertised on radio and TV. (quoted from Standard TOEFL Vocabulary, edited by Wang Xin)

    I think that there should be a definite article before radio, shouldn't there?
    I need native speakers' help.

  1. Raymott's Avatar
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    #2

    Re: on (the) radio and TV.

    No, there shouldn't be.

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    #3

    Re: on (the) radio and TV.

    1. The new detergent was advertised on radio.
    2. The new detergent was advertised on the radio.

    How about the acceptability of the above sentences?
    I need native speakers' help.

  2. Raymott's Avatar
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    #4

    Re: on (the) radio and TV.

    Obviously they mean the same thing. So do, "I saw it on TV" and "I saw it in the TV". But we say the former.
    It's just a matter of majority usage.

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    #5

    Re: on (the) radio and TV.

    I say 'on TV' but 'on the radio'. I do not consider the other forms incorrect.

    This Ngram suggests my preferences are the majority preferences in BrE.

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    #6

    Re: on (the) radio and TV.

    I would say that I heard something on the radio, but I would not use the article in the sentence about advertising.

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    #7

    Re: on (the) radio and TV.

    ***** NOT A TEACHER *****

    Hello, Sitifan:

    1. My business plans to advertise on the radio.
    2. My business plans to advertise on radio.
    3. My business plans to advertise on the radio and on TV.
    4. My business plans to advertise on radio and TV.

    In my opinion:

    a. All four sentences are "correct."

    b. I recommend that beginning, intermediate, and even advanced students use sentences #1 and #3.

    c. When students become fluent, then they can "graduate" to sentences #2 and #4. I suspect that in 2015, #2 and #4 are used more frequently by Americans than #1 and #3.

    d. It seems to me that the word "radio" (with no "the") puts the emphasis on that particular medium of communication. For example: "Radio is still very popular in the world" and "I love radio."

    Compare: Many people go to sleep while listening to the radio." In that sentence, it seems that one is referring to the actual radio set/receiver.
    Last edited by TheParser; 12-Oct-2015 at 23:41.

  4. lotus888's Avatar
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    #8

    Re: on (the) radio and TV.

    Quote Originally Posted by sitifan View Post
    The new detergent was advertised on radio and TV. (quoted from Standard TOEFL Vocabulary, edited by Wang Xin)

    I think that there should be a definite article before radio, shouldn't there?

    We often combine the two as one to indicate the general news and media outlets. In the old days, "radio and television" were the only real news outlets other than newspapers (print). The sentence indicates that the product was advertised in the popular electronic media.

    In fact, "Radio and Television" was a popular field of study in technology and journalism before the "internet" came along. Now, we get our news from different electronic media channels (news sites and portals, blogs, streaming devices, social media, etc.)

    We still have television and radio transmissions, but they are used less and less.

    * personal opinion

    The use and reliance of the "internet" as a news and information outlet can be dangerous. When wifi is down, you won't be able to get emergency news. The old-fashioned AM radio is still the best way to get emergency news.

    The new Apple 6s turned off its FM radio (even though it has one). You can now only stream in radio stations. This is not useful in an emergency situation where wifi can be clogged or even down. In an emergency, the radio (AM/FM) will be your best source of information and news. Keep that transistor radio! (and its batteries)


    --lotus
    Last edited by lotus888; 13-Oct-2015 at 00:07.

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