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    #1

    Question Short Slogan - Correct?

    Hello everybody,

    for one of my university seminars I have to create a short political slogan. My topic is about the CEO of Lufthansa, Carsten Spohr, who puts pressure on the young Lufthansa pilots with his price dumping strategy.

    So my idea for the slogan is the following:

    "Dump Spohr not prices!"

    Is it corrent in sense of a short slogan?

    Thank you for your help!
    Nico

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    #2

    Re: Short Slogan - Correct?

    We don't talk about prices being "dumped." Prices are "cut" or (if decrease is large) "slashed."

    Your slogan would be fine if we did talk about prices being dumped. It's not a good idea to say "cut Spohr" or "slash Spohr" because it sounds like a call to do him physical violence.

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    #3

    Re: Short Slogan - Correct?

    It sounds OK to me.

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    #4

    Re: Short Slogan - Correct?

    Thanks for the replies. Quiet hard to decide with these two different opinions.
    Any other thoughts anybody?

    Does "EJECT SPOHR – SUPPORT PILOTS" sound better?

  1. Skrej's Avatar
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    #5

    Re: Short Slogan - Correct?

    I like your new version better, because it contains a nice play on words related to airplanes, whereas the original didn't.

    Since pilots sometimes have to eject, it's a nice turn-about. Also, sometimes planes have to dump cargo or other dead weight in an emergency, so it also paints an image of Spohr being dead weight to the company.

    You play on that image a little more with something like "Keep pilots in the air - eject Sporh". Play with the arrangement of your words a little, see what else you can come up with.
    Wear short sleeves! Support your right to bare arms!

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    #6

    Re: Short Slogan - Correct?

    Quote Originally Posted by NicoBuba View Post
    Does "EJECT SPOHR SUPPORT PILOTS" sound better?
    I agree with Skrej- this is better.

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    #7

    Re: Short Slogan - Correct?

    Quote Originally Posted by Tdol View Post
    I agree with Skrej- this is better.
    Me too!

    Not a teacher.
    Last edited by bhaisahab; 10-Dec-2015 at 10:13. Reason: Added "Not a teacher"

  2. Tarheel's Avatar
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    #8

    Re: Short Slogan - Correct?

    He is the CEO of the the company. Who is going to fire him?

  3. Skrej's Avatar
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    #9

    Re: Short Slogan - Correct?

    The Board of Directors, Supervisory Board, Executive Council, or whatever similar structure the company happens to have.

    Steve Jobs (Apple), Steven Yang (Yahoo), and David Neeleman (Jet Blue) are just a few CEOs who've been fired, from companies they founded nonetheless.
    Wear short sleeves! Support your right to bare arms!

  4. Tarheel's Avatar
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    #10

    Re: Short Slogan - Correct?

    Exactly! The board of directors is not going to fire a CEO who is making money for the company.

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