It can be called "loaded language". The result is meant to be "persuasion".
Interested in Language
What's it called when people use emotive terms in order to sway opinion in people? I came across the word the other day but I've forgotten what it was
Thanks in advance.
It might have been "demagoguery" but I feel I came across another word for it a while back which was shorter. I've already looked at the synonyms online but no luck so it looks like I might have to settle for "demagoguery".
Thanks all for your help.