Results 1 to 2 of 2
  1. anhnha's Avatar
    Senior Member
    Student or Learner
    • Member Info
      • Native Language:
      • Vietnamese
      • Home Country:
      • Vietnam
      • Current Location:
      • Vietnam

    • Join Date: May 2012
    • Posts: 539

    to collect miles

    For instance, United Airlines discovered a remarkable phishing concept: boarding class. On large planes, the order in which passengers board depends on a status designated by the airline (such as Premier Platinum, Gold or Silver).
    People are easily attracted to these kinds of superficial rankings, thus allowing United Airlines to phish customers by enticing them to collect miles – by purchasing more tickets – to attain these coveted “elite” positions.

    Source: Book Summary: Phishing for Phools by George A. Akerlof and Robert J. Shiller.

    What does "collect miles" mean here? Thank you.

  2. VIP Member
    Interested in Language
    • Member Info
      • Native Language:
      • American English
      • Home Country:
      • United States
      • Current Location:
      • United States

    • Join Date: Dec 2015
    • Posts: 11,230

    Re: to collect miles

    Many airlines have loyalty programs that reward customers for choosing them over the competition. Points in American "frequent flyer" programs are often called miles. Originally, customers earned one mile for each mile flown. Now customers earn miles based on the amount they spend, from spending on credit cards, from eating in restaurants, etc.
    I am not a teacher.

Similar Threads

  1. we drove the 33 miles
    By Viktor Sorokin in forum Ask a Teacher
    Replies: 1
    Last Post: 10-May-2013, 19:42
  2. over 2000 miles
    By azz in forum Ask a Teacher
    Replies: 3
    Last Post: 05-May-2013, 08:11
  3. [Vocabulary] 8 mile? 8 miles?
    By wotcha in forum Ask a Teacher
    Replies: 4
    Last Post: 13-Mar-2012, 18:17
  4. over the miles?
    By keannu in forum Ask a Teacher
    Replies: 1
    Last Post: 11-May-2011, 23:24
  5. 5 miles ahead towards ?
    By inbochum in forum Ask a Teacher
    Replies: 1
    Last Post: 31-Oct-2008, 06:14


Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts