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  1. anhnha's Avatar
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      • Native Language:
      • Vietnamese
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      • Vietnam
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    to collect miles

    For instance, United Airlines discovered a remarkable phishing concept: boarding class. On large planes, the order in which passengers board depends on a status designated by the airline (such as Premier Platinum, Gold or Silver).
    People are easily attracted to these kinds of superficial rankings, thus allowing United Airlines to phish customers by enticing them to collect miles – by purchasing more tickets – to attain these coveted “elite” positions.

    Source: Book Summary: Phishing for Phools by George A. Akerlof and Robert J. Shiller.

    What does "collect miles" mean here? Thank you.

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    Re: to collect miles

    Many airlines have loyalty programs that reward customers for choosing them over the competition. Points in American "frequent flyer" programs are often called miles. Originally, customers earned one mile for each mile flown. Now customers earn miles based on the amount they spend, from spending on credit cards, from eating in restaurants, etc.
    I am not a teacher.

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