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      • Native Language:
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    #1

    Vanity of subscribers

    Hello,

    Can anybody help me to understand the bold text?

    "It was an octavo volume, rather luxurious, ornamented with a frontispiece by Odilon Redon. Its first page carried a considerable list of names from the worlds of business and the arts, flattering and reassuring the vanity of its subscribers."

    The Double, Jean Lorrain, 189? (translated by Olaf Stableford)

    Thank you very much.
    Not a Teacher

  1. Charlie Bernstein's Avatar
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    #2

    Re: Vanity of subscribers

    By putting the names of famous and influential people on page one, it made socially-self-conscious (vain) readers feel important and in-the-know.

    We call this marketing technique "snob appeal."
    I'm not a teacher. I speak American English. I've tutored writing at the University of Southern Maine and have done a good deal of copy editing and writing, occasionally for publication.

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