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  1. rock-onn's Avatar
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    #1

    not exclusive

    Cost leadership in business means a company could manufacture a product with cost lower than all other competitors. for example, if pepsi could manufacture cola with lower cost than coca cola then pepsi would achieve cost leadership.

    Product differentiation in business means a company manufacturing a product with additional features which competitors dont have to gain competitive advantage. for example, if starbucks introduce a coffee with choclate flavour then they achieve product differentiation.

    now, please consider the sentence below.

    Cost leadership and product differentiation are not exclusive.

    What they mean by that?

    My guesses are :

    A company cannot achieve both.
    A company may not achieve either.
    Both are not related.

    What they mean by it?

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    #2

    Re: not exclusive

    What is the source of the quoted text?

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    #3

    Re: not exclusive

    Not a teacher.

    I think it means that one thing does not exclude the other -- they can coexist.

  2. rock-onn's Avatar
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    #4

    Re: not exclusive

    It is from my study text books(becker acca study text). I am encountering the word "not exclusive " for first time.

  3. emsr2d2's Avatar
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    #5

    Re: not exclusive

    "Not exclusive" is two words, not one.
    Remember - if you don't use correct capitalisation, punctuation and spacing, anything you write will be incorrect.

  4. Raymott's Avatar
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    #6

    Re: not exclusive

    Quote Originally Posted by Weaver67 View Post
    Not a teacher.

    I think it means that one thing does not exclude the other -- they can coexist.
    Yes, it does.

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