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  1. rock-onn's Avatar
    • Member Info
      • Native Language:
      • Malayalam
      • Home Country:
      • India
      • Current Location:
      • India

    • Join Date: Jul 2016
    • Posts: 250

    Sheer scale

    Their sheer scale may mean that they have been willing to overlook the discount fixed-price market niche upto now.

    Here, 'their' refers to supermarket. A discount fixed-price store is considering to open their new store in a town. They are doing a market analysis. They found that supermarkets who sells only branded products doesnt try to compete with discount stores. I couldn't find the meaning of sheer scale yet.

    • Member Info
      • Native Language:
      • American English
      • Home Country:
      • United States
      • Current Location:
      • China

    • Join Date: Sep 2016
    • Posts: 357

    Re: Sheer scale

    "Their huge size..."

    "Scale" is a better choice of word because it carries shades of meaning absent in "size" that are appropriate in this context.
    Last edited by ChinaDan; 18-Sep-2016 at 08:48.

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