I am doing my Masters Thesis in English Linguistics. I need to adapt or adopt questionnaire for my thesis related to "The effect of linguistic characteristics in brand names on consumer memory/ psychology/ perception/ retention/ recall", or "How the name of a brand influences consumer memory?" or "How brand names can motivate/ captivate the consumers?".

I have searched myself but could not find any relevant questionnaire. Please provide help in this regard by referring any article or thesis or available questionnaire which I can adopt or adapt in the mentioned context.

Any kind of help will be highly appreciated. Thank you so much.