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Thread: Go deeper

  1. Senior Member
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    #1

    Go deeper


    Hi,

    Does the underlined verb mean "pay more attention to"?

    For example, a leading retailer we worked with determined that it is more valuable to engage its customers within their “resupply” window—e.g., by reminding them they may be running out of toothpaste and their favorite brand has a limited-time offer—than by pushing them to go deeper in the category by suggesting other oral-care products such as mouthwash or teeth whiteners.

    Here is the source.


    Thanks


  2. Editor, UsingEnglish.com
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    #2

    Re: Go deeper

    The supplier wants to sell them the more obvious products, instead of digging to see if they could expand the range of products they might buy. If you tell someone they need to buy more toothpaste, you are missing an opportunity to sell them tooth-care products they have't got to know.

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