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  1. Member
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    #1

    heave under reams of research

    Hi folks,

    I'm wondering how the expression "heave under reams of research" has come to be used. Curiously, it seems to be used only about advertising and marketing, as in the following sentence.

    While advertising and marketing do heave under reams of research, Terry has always believed that, at the end of the day, it still comes down to a blank page and an idea.

    Thanks in advance.

    emp0608

  2. emsr2d2's Avatar
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    #2

    Re: heave under reams of research

    Please quote the source of that sentence.
    Remember - if you don't use correct capitalisation, punctuation and spacing, anything you write will be incorrect.

  3. Member
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    #3

    Re: heave under reams of research

    First I heard a similar sentence on CBC Podcast As It Happened Feb. 10, then I googled the expression and found several examples and I quoted one of them. This has to be a familiar expression at least to Canadians.

  4. VIP Member
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    #4

    Re: heave under reams of research

    The Canadian national news program (programme in Canadian English) is As It Happens. The expression looks bizarre to me. Are you sure you've heard it right?
    I am not a teacher.

  5. Member
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    #5

    Re: heave under reams of research

    I'm not 100% sure about it, but it does sound like that. But the fact that I can't find many examples on the Internet is strange, too. So maybe I could be wrong.

  6. Skrej's Avatar
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    #6

    Re: heave under reams of research

    All of those examples on the internet trace back to one man, a fellow by the name of Terry O'Reilly. He's some kind of writer and radio personality.

    I suspect it's a unique utterance by just that one person.
    Wear short sleeves! Support your right to bare arms!

  7. Editor, UsingEnglish.com
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    #7

    Re: heave under reams of research

    You might have found an example of it being used to suggest that advertising is burdened by the volume of research while Terry believes in free creativity, but that does not make it an expression.

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