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  1. Senior Member
    • Member Info
      • Native Language:
      • Russian
      • Home Country:
      • Russian Federation
      • Current Location:
      • Russian Federation

    • Join Date: Oct 2007
    • Posts: 757

    perceived differences

    Hello everyone,

    From the book Hug Your Haters by Jay Baer:

    Today, for most businesses, offstage haters are still the majority, and most customer complaints are made in a private format. Our research found that 62 percent of complaints are first made via telephone or email. But the balance of power between offstage and onstage haters is shifting rapidly due to ease of use and perceived differences in outcomes.

    Procedurally, it can be far faster for customers to complain in social media and through mobile applications like Yelp, TripAdvisor, and even dedicated complaint apps that we’ll investigate in chapter 8. These near-​instant complaint channels also allow the customer to voice a complaint with a business before she’s even left the premises. Taking the time to sit down and craft an email requires gratification delay and additional time and effort.

    Does "
    perceived differences" mean obvious/visible differences?

    Thank you.

  2. VIP Member
    Interested in Language
    • Member Info
      • Native Language:
      • American English
      • Home Country:
      • United States
      • Current Location:
      • United States

    • Join Date: Dec 2015
    • Posts: 12,307

    Re: perceived differences

    No. It means differences that people believe to exist. These could be real differences or properties which are mistakenly seen as differences.
    I am not a teacher.

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