embrace your business postcomplaint

[KLPNO]

Hello everyone,

From the book Hug Your Haters by Jay Baer:

When I first designed this study with Edison Research, I anticipated a far different set of findings. I fully expected to discover that in today’s hyperspeed world, speed of response would have the greatest impact on customer advocacy; that being fast would be the currency of satisfaction. But it’s not entirely true, at least not yet. Speed of response has an impact on overall customer satisfaction and the willingness of haters to embrace your business postcomplaint. But the impact isn’t massive yet. This is partially because when complaints are addressed, companies are doing a satisfactory job at answering them without delay. The problem is that many complaints are never answered.

Does "embrace your business postcomplaint" mean have a good opinion of your business after you have answered their complaint?

Thank you.

[Tdol]

I think it means that other people join in and complain.