UberEATS’ brand essence ‘food delivery at the tap of a button’

[Markchoi1992]

I just found the following sentence and I am really puzzled

"UberEATS’ brand essence ‘food delivery at the tap of a button’ will be nurtured through a series of strategic marketing campaigns launched using the flighting schedule."

Why can the sentence above add use the -ing verb "using" there rather than "launched in using the flighting schedule?

I have seen some other sentences using relative clauses but I did not really understand them

For example, "be + ADJ + V-ing".

Is this structure correct? Can you give me more examples?

 

[bhaisahab]

Re: sentence structure's confusion

Where did you find that rather odd sentence?

 

[andrewg927]

Re: sentence structure's confusion

"launched in using the flighting schedule" doesn't make sense. To reword the sentence, the marketing campaigns will be launched using the flighting schedule.

I don't think the structure is "be + ADJ + V-ing." "launched" is past participle.

The sentence is correct. Here are a few more examples.

1. The product will be made using recycled parts.

2. The bell was struck, waking up the students.

 

[emsr2d2]

I just found [STRIKE]out[/STRIKE] the following sentence and I am really puzzled.

"UberEATS’ brand essence ‘food delivery at the tap of a button’ will be nurtured through a series of strategic marketing campaigns launched using the flighting schedule."

Why can the sentence above [STRIKE]add[/STRIKE] [STRIKE]verb-ing[/STRIKE] use the -ing verb "using" there (no question mark here) rather than "launched in using the flighting schedule"?

[STRIKE]sometimes[/STRIKE] I [STRIKE]saw[/STRIKE] have seen some other sentences [STRIKE]they seem like[/STRIKE] using relative clauses but I didn't really [STRIKE]get[/STRIKE] understand them.

[STRIKE]e.g[/STRIKE] For example, "be + ADJ + V-ing". [STRIKE]ETC[/STRIKE]

Is this structure correct? Can you [STRIKE]have[/STRIKE] give me more examples? [STRIKE]for me[/STRIKE]

See my corrections above. It is important to follow these rules of written English at all times:

- Start every sentence with a capital letter.
- End every sentence with one appropriate punctuation mark.
- Always capitalise the word "I".

Before we try to make any more sense of it, please answer bhaisahab's question in post #2.

 

[Markchoi1992]

Re: sentence structure's confusion

Example: The marketing campaigns will be launched using the flighting schedule.

I would usually write like: The marketing campaigns will be launched by using the flighting schedule.

Because I am very confused about the first example which it was using -ing verb.
So why do we use "using" rather than "to use"?

Second

Example: The product will be made using recycled parts.
What if I say: The product will be made to use recycled parts?

What is actually different between them.

 

[emsr2d2]

Re: sentence structure's confusion

Read post 4 again. Then click on Edit Post and change post 5 so that it follows the rules I gave you. Until you learn use correct capitalisation and punctuation, there is little point in our helping you with the rest.

 

[Markchoi1992]

Thank you so much. I am very pleased to be here and I have just corrected all mistakes I made.
You are such a great teacher and I am very happy being here.

 

[Markchoi1992]

Re: sentence structure's confusion

This sentence I extracted from the example given by my university.
I am just wondering how this sentence construct.

 

[emsr2d2]

Thank you so much. I am very pleased to be here and I have just corrected all the mistakes I made.
You are such a great teacher and I am very happy being here.

You missed a capitalisation error in post #1 and you haven't made any corrections to post #5.

 

[andrewg927]

You missed a capitalisation error in post #1 and you haven't made any corrections to post #5.

In case you wonder where in post 1, it is in the third sentence. In post 5, you mistyped "tp". I'm not sure what you wanted to put there but the sentence is better without it. Also put quotation marks around "use". I agree with EMS that there is little point in learning more advanced English if you can't master the basics.

 

[Markchoi1992]

You missed a capitalisation error in post #1 and you haven't made any corrections to post #5.

Sorry, I have just corrected all my mistakes. Thank you so much.

 

[Markchoi1992]

Yeah, I will be very mindful of my grammatical mistakes. You guys help me a lot and really appreciate it.

 

[jutfrank]

Re: sentence structure's confusion

Example: The marketing campaigns will be launched using the flighting schedule.

I would usually write like: The marketing campaigns will be launched by using the flighting schedule.

Don't use by in this sentence. (I assume you understand what the sentence means.)

So why do we use "using" rather than "to use"?

Because using is the right way to say it whereas to use is not.

Example: The product will be made using recycled parts.
What if I say: The product will be made to use recycled parts?

What is actually different between them.

These have very different meanings. The first one means that the product will be made with recycled parts. Don't worry about the second sentence as it doesn't make sense.

 

[jutfrank]

Re: sentence structure's confusion

Here are a few more examples.

1. The product will be made using recycled parts.

2. The bell was struck, waking up the students.

These two are not similar. Only 1. is similar to the sentence in the OP.

 

[andrewg927]

Re: sentence structure's confusion

These two are not similar. Only 1. is similar to the sentence in the OP.

The student was asking about "be + adjective + verb-ing" or "be + past participle + verb-ing" so I gave two examples. The first one is closely related to the student's example sentence but the second is close to the structure the student was confused about.

 

[Markchoi1992]

Re: sentence structure's confusion

The student was asking about "be + adjective + verb-ing" or "be + past participle + verb-ing" so I gave two examples. The first one is closely related to the student's example sentence but the second is close to the structure the student was confused about.

Yeah, because I am very confused about this structure and I also have some example like "I am very happy doing this job and I am very happy to do this job.

how on earth are these different?

 

[GoesStation]

Re: sentence structure's confusion

I also have some examples like "I am very happy doing this job" and "I am very happy to do this job."

How on Earth are these different?

The first means that in general, doing the job in question makes you happy. The second means that at the time you're speaking, you won't mind doing a particular piece of work.