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  1. Newbie
    Student or Learner
    • Member Info
      • Native Language:
      • Arabic
      • Home Country:
      • Iraq
      • Current Location:
      • Jordan

    • Join Date: Sep 2015
    • Posts: 12

    convert- marketing context


    I know that "converting" in marketing context means "becoming a customer", but I just cannot understand it in the following sentence:

    As your relationship grows, you can continue to learn more about your customers.

    • How often are they buying?
    • What is their AOV?
    • What campaigns have converted for them?

    I'd appreciate it if you further explain this for me, I am not native English speaker, so things are little confusing for me.

    Source Link

    Thank you.

  2. VIP Member
    Interested in Language
    • Member Info
      • Native Language:
      • American English
      • Home Country:
      • United States
      • Current Location:
      • United States

    • Join Date: Dec 2015
    • Posts: 12,305

    Re: convert- marketing context

    I'm (thankfully) not in marketing, but I think it means "which marketing campaigns have worked to make prospects into customers?"
    I am not a teacher.

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