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Thread: land

  1. #1
    Maybo is offline Senior Member
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    land

    There can be no doubt that how we speak and how we appear when we speak can have a significant impact on our ability to land messages and engage listeners.

    What does land mean?
    If I make any mistakes in English, please let me know!

  2. #2
    GoesStation is offline Moderator
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    Re: land

    In this case it means to convey.
    I am not a teacher.

  3. #3
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    Re: land

    I think it goes a little further than that. I think it means to ensure that the message reaches the specific demographic for which it is intended.
    Remember - if you don't use correct capitalisation, punctuation and spacing, anything you write will be incorrect.

  4. #4
    GoesStation is offline Moderator
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    Re: land

    When you land a message, the message is metaphorically airborne. It lands on and transmits itself to the target.
    I am not a teacher.

  5. #5
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    Re: land

    I've never heard this collocation of 'landing a message' before reading this thread.
    Wear short sleeves! Support your right to bare arms!

  6. #6
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    Re: land

    Tripled.

  7. #7
    Rover_KE is offline Moderator
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    Re: land

    Quadrupled.

  8. #8
    SoothingDave is offline VIP Member
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    Re: land

    I recognize it only as an analogy to "landing a punch." Understood the meaning, never seen that expression before.

  9. #9
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    Re: land

    I heard it first about three years when I worked briefly for a brand new company. I was involved with their social media so I spoke to the marketing people a few times. They talked about whether the marketing and social media posts were "landing" as desired - were they reaching enough people, the right demographic, actually encouraging people to use the company?
    Remember - if you don't use correct capitalisation, punctuation and spacing, anything you write will be incorrect.

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