land

[Maybo]

There can be no doubt that how we speak and how we appear when we speak can have a significant impact on our ability to land messages and engage listeners.

What does land mean?

[GoesStation]

In this case it means to convey.

[emsr2d2]

I think it goes a little further than that. I think it means to ensure that the message reaches the specific demographic for which it is intended.

[GoesStation]

When you land a message, the message is metaphorically airborne. It lands on and transmits itself to the target.

[Skrej]

I've never heard this collocation of 'landing a message' before reading this thread.

[teechar]

Tripled.

[Rover_KE]

Quadrupled.

[SoothingDave]

I recognize it only as an analogy to "landing a punch." Understood the meaning, never seen that expression before.

[emsr2d2]

I heard it first about three years when I worked briefly for a brand new company. I was involved with their social media so I spoke to the marketing people a few times. They talked about whether the marketing and social media posts were "landing" as desired - were they reaching enough people, the right demographic, actually encouraging people to use the company?