Results 1 to 3 of 3
  1. Just Joined
    Student or Learner
    • Member Info
      • Native Language:
      • Tagalog
      • Home Country:
      • Philippines
      • Current Location:
      • Philippines

    • Join Date: Jun 2017
    • Posts: 1
    #1

    Post Need Advice for Statement of Purpose for Master's Degree in Strategic Communication

    Hi! I would like to seek advice on how to improve further my Statement of Purpose (SOP) to be submitted to the University of Canberra. I am from the Philippines and I would like to pursue a Master of Strategic Communication in Australia.

    I have read multiple blogs on how to write an SOP, but I would like to know on what would be the best approach.

    Also, here are the key points the agency mentioned that must be included in my SOP:
    - Your personal, academic, and employment circumstance in the Philippines;
    - Your reason/s for choosing to study in Australia rather than in your home country;
    - Your reason/s for choosing the education provider (school);
    - Your reason/s for choosing to study the program (course);
    - The relevance of this program/course to your educational and/or professional background;
    - The relevance of completing this study to your future career plans in your home country, including prospect employer and remuneration;
    - Your travel and visa applications history in Australia and other countries;
    - Your potential circumstance once you arrived in Australia, including your accommodation arrangement, researched knowledge of the state/city, basic living expenses, and source of funds -discuss sponsorship of family member/s

    Your help is highly appreciated. :)

    -----------------------------------------------------------------------------------------------------------------

    I pursued journalism knowing that was where I was good at. But with the dangers that journalists face in the Philippines, I welcomed the idea of doing communication in a corporate setting. That desire, however, took a backseat when I was hired as a customer service associate for a real estate company. After two years, I decided to pursue my original goal.

    I took up an online certificate course on Corporate Communication to know the basics of concepts such as strategic corporate communication planning, employee communication, publicity and media relations, and crisis communication. It was a stepping stone for soon pursuing a related master's degree and landing my present job, which is into Marketing Communications.

    The Marketing Communications department in SEAOIL is divided into two based on media – digital and traditional. I am the sole Marketing Communications Officer and my main focus is internal communications, in which I used digital and traditional communication channels to inform and engage employees. Since I am the only Marketing Communications Officer, I also have become exposed to content conceptualization and strategy development for changes in branding of the company. This made me discover my talents along the way. I realized my talents in planning and conceptualizing – that by earning a master's degree in Strategic Communication would develop these talents and help me further contribute, assess and direct the communication direction of the company.

    In addition, I choose to study to be a Master of Strategic Communication in the University of Canberra because of its holistic curriculum. Some of the units are Strategic Communication Planning, Risk Communication, Issues Analysis and Management. In addition, I will have the opportunity to increase my knowledge on some units in Marketing Communication. Contrary to the Philippines, pursuing further studies in Communication focuses either solely on Media and Sales and Marketing.

    I will be funding my own study in Australia as I do not have any relatives to finance my studies in Australia. My parents are about to retire, leaving my sister and I to care for ourselves.

    In regards to my travel history and visa application to other countries, I have travelled to Indonesia, Hong Kong, and Singapore. As of this writing, I have also been granted a visa to travel to South Korea. It will remain valid until September 2017. My sister and I will be travelling to South Korea on July 4 and will be returning to the Philippines on July 12.
    Last edited by emsr2d2; 29-Jun-2017 at 21:46. Reason: Enlarged font to make post readable

  2. teechar's Avatar
    Moderator
    English Teacher
    • Member Info
      • Native Language:
      • English
      • Home Country:
      • Iraq
      • Current Location:
      • Iraq

    • Join Date: Feb 2015
    • Posts: 10,168
    #2

    Re: Need Advice for Statement of Purpose for Master's Degree in Strategic Communicati

    Quote Originally Posted by fireflower_01 View Post

    I pursued choose a career in journalism because I am very interested in it and, despite knowing that was where I was good at. But with the dangers that journalists face in the Philippines, I welcomed the idea of doing communication in a corporate setting. That plan, desire, however, took a backseat when I was hired as a customer service associate for a real estate company. After two years, I decided to pursue turn my attention back to my original goal.

    I took up an online certificate course on in Corporate Communication to know the learn such basics of concepts such as strategic corporate communication planning, employee communication, publicity and media relations, and crisis communication. It was a stepping stone for soon pursuing towards a related master's degree and landing my present job, which is into in marketing communications.

    The Marketing Communications Department in SEAOIL is divided into has two sections based on media digital and traditional. I am the sole Marketing Communications Officer there, and my main focus is internal communications, in which I use digital and traditional communication channels to inform and engage employees. Since I am the only Marketing Communications Officer, In this role, I have also have become exposed had exposure to content conceptualization and strategy development for changes in branding of the company. This made me discover my talents along the way. I realized my talents in planning and conceptualizing. that by I believe that earning a master's degree in Strategic Communication would develop these talents and help me further contribute, assess and direct the communication direction of the company.

    In addition, I choose to study to be a Master of Strategic Communication in this course at the University of Canberra because of its holistic curriculum. Some of the units are I consider the units in Strategic Communication Planning, Risk Communication, Issues Analysis and Management vital to broadening my skill base. In addition, I will have the opportunity to increase my knowledge on some units in gain an in-depth understanding of marketing communication. Contrary to In the Philippines, pursuing further studies in communication focuses solely on either solely on media, and or sales and marketing.

    I will be funding my own study in Australia out of my own savings. as I do not have any relatives to finance my studies in Australia. My parents are about to retire, leaving my sister and I to care for ourselves.

    In regards to my travel history and visa applications to other countries, I have travelled to Indonesia, Hong Kong, and Singapore. As of this writing, I have also been granted I also have a visa to travel to South Korea. It will remain valid until September 2017. My sister and I will be travelling to South Korea on July 4 and will be returning to the Philippines on July 12.
    I don't understand the text in blue.

  3. Lynxear's Avatar
    Senior Member
    Retired English Teacher
    • Member Info
      • Native Language:
      • English
      • Home Country:
      • Canada
      • Current Location:
      • Canada

    • Join Date: Dec 2007
    • Posts: 492
    #3

    Re: Need Advice for Statement of Purpose for Master's Degree in Strategic Communicati

    Quote Originally Posted by teechar View Post
    I don't understand the text in blue.
    I think you think he wants to continue his career in journalism. I doubt that very much. I think he wants to advance in his corporate career in SEAOIL.

    These corrections that you have made are not going to get him accepted in the Master's degree in Strategic Communications. There are many sections of his Statement of Proposal that have nothing to do with obtaining his Master's degree there. It is also missing a major piece of information.

    His qualifications to take this course.

    Specifically here are the prerequisites for taking the course

    Here they are as described on the University of Canberra website

    http://www.canberra.edu.au/coursesan...ourse_cd=117JA


    Course specific information

    Students must have an Honours degree, a Graduate Certificate or a Graduate Diploma in a cognate discipline as approved by the University. Students with a Bachelor's degree in a cognate discipline with four or more years of relevant work experience may also apply.
    He may have the 4 years relevant experience when he worked at SEAOIL but an unnamed online certificate is hardly the equivalent of a Honours degree, a Graduate Certificate or a Graduate Diploma in a cognate discipline. So, he must determine if his certificate is acceptable to the university.

    Another question is whether or not he has passed an IELTS exam.

    In making an offer to an applicant, the University will give consideration to a range of factors including English proficiency, academic record and/or employment experience.
    This is not specifically mentioned in his SOP and it must be.

    I found this article to be very interesting with regards to writing this kind of document. If he hasn't read it I think he should.

    https://uni.edu/~gotera/gradapp/stmtpurpose.htm

    He needs to address all these issues. A simple correction of his English will not help him.
    Experience is recognizing a mistake the second time you make it.
    You don't go to an Englishman when you want good pierogi.

    - Wisdom from my father

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •