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  1. #1
    hhtt21 is offline Key Member
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    distribute the promotion campaign

    "the company also has to decide how to distribute the promotion campaign."

    The part distribute the promotion campaign does not make sense to me. Would you explain it?

    Source: I cannot find a link and I do not remember the name but I am sure its from Blackcat Publishing and is about media or communication

    Thank you.

  2. #2
    GoesStation is offline Moderator
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    Re: distribute the promotion campaign

    It's the kind of careless writing often produced by marketing departments. Not all people in marketing are guilty of this sort of thing but it's far too common.
    I am not a teacher.

  3. #3
    andrewg927 is offline Senior Member
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    Re: distribute the promotion campaign

    Why does it not make sense to you? Is there an individual word you don't know?

  4. #4
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    emsr2d2 is offline Moderator
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    Re: distribute the promotion campaign

    It doesn't make sense to me either. I assume the writer meant something like "The company also has to decide where to run ​the promotion campaign" but I can't be sure.
    Remember - if you don't use correct capitalisation, punctuation and spacing, anything you write will be incorrect.

  5. #5
    andrewg927 is offline Senior Member
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    Re: distribute the promotion campaign

    It's not like no one gets it. I get it. Robert gets it. I suspect GS gets it too. PS and EMS don't get it but perhaps because they haven't seen such structure that I suspect is more common in North America.

  6. #6
    GoesStation is offline Moderator
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    Re: distribute the promotion campaign

    I guessed that distribute the promotion campaign meant either "extend the geographic area in which we advertise/perform marketing activities on behalf of this project" or "distribute materials related to this marketing project". It looks like all-too-typical marketing babble to me.
    I am not a teacher.

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