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  1. #1
    Sepmre is offline Senior Member
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    Buy-in

    Hi, I would like to know what excatly "buy-in" means in the sentence below. Does it mean "agreement" o "money"?



    Convey steps 1 and 2 to buyers and ask for their buy-in to the value you have presented.


    Thanks a lot.

    Source: The science of Selling

  2. #2
    Matthew Wai's Avatar
    Matthew Wai is offline VIP Member
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    Re: Buy-in

    https://www.oxfordlearnersdictionari...uy-in?q=buy-in
    Having read the above, I think 'buy-in to the value' means 'acceptance of the value'.
    I am not a teacher.

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