Listening a word

[tree123]

Hello,

Could anyone help me distinguish a word in the sentences in a mp3 file?

It just lasts a few seconds.

This is from a seminar about hypnosis. It is talking about how to get people to accept hypnosis. There must a reason, but I don't think that word I got stuck with is "reason".


Now this is sometimes called the reason/ withem, the what's it for me, so that's what people think all the time. They want to buy into something that thinking what's in it for me so at that point I start putting the withthem the what's in it

Thank you in advance!

 

[emsr2d2]

WIIFM - it's the initials of "What's in it for me?"

He turns the initials into a word that sounds like "wiffum".

 

[tree123]

Thank you so much! Beforeing posting, I have asked a net friend of mine to help me identify that word. He has studied in the USA. His English is very good, but he also says he doesn't know.

 

[probus]

Students should note that this wiffum, or WIIFM is not standard English usage, or at least not yet.

 

[Tdol]

And that is why the person tells us what it stands for a couple of times.

 

[bubbha]

By the way:

Listening to a word