
Originally Posted by
Dana Tanas
Dear Sir/Madam,
I was am very pleased to hear of apply for the scholarship opportunity provided by xxxx. This program is both very attractive and suitable for me. First, I have more than seventeen years of experience as a marketing professional. Second, I am always willing eager to expand my knowledge in the area of marketing. Third, the courses offered would definitely move me up the career ladder.
In [YEAR], I graduated with honours from, [UNIVERSITY NAME] one of the leading state universities in [COUNTRY NAME]. As For my graduation final year project, I created a website for my university in HTML language which was reviewed by an IT blogger (link on the review).
In [YEAR], I started my marketing career in an international advertising agency, D'Arcy Masius Benton & Bowles. During this time Since then, I have had a chance to learn the process of TV commercial adaptation for the local market, the concept development of developing advertising campaigns, and the creation of POSM creation (point of sales materials).
The next step in my career was taking a job of as a brand-manager in a multinational brewing company. My responsibility was not only concentrated on marketing, but because I was also involved in liaising with various departments of the organization including production, finance, and sales, to name but a few. of them. I received a thorough training in implementing and controlling different marketing plans.
Following that, I spent ten years working in three major advertising agencies in Kazakhstan. I built up positive relationships with both national and international clients while developing a variety of projects for them.
After a solid career in advertising, I moved from the traditional advertising field to the digital one. For instance, I researched and used SEM, SEO, SMM with great success. Presently, I am learning PR and organizing press-briefings, writing press-releases, and providing my clients with free publicity.
With all of my experience, listed, I am in search of bringing aiming to take my career to the next level. The courses offered by the Business Management program are perfectly relevant to my background and further development plans. Finally, the studying abroad provides represents a great opportunity for me to experience divergent diverse cultures and exchange knowledge.
Thank you in advance for considering my application.
Kind regards,
Yours faithfully,
Dana Tanas