Results 1 to 3 of 3

Hybrid View

Previous Post Previous Post   Next Post Next Post
  1. Junior Member
    Student or Learner
    • Member Info
      • Native Language:
      • Hindi
      • Home Country:
      • India
      • Current Location:
      • United States

    • Join Date: Aug 2011
    • Posts: 67
    #1

    marketing establishes product requirements

    Hi,

    I was reading an article on product design and came across few problems. I had always thought that marketing is done once a product is finished and ready to be lauched to end consumer but in this article the process basically begins with marketing. Is this some different kind of marketing? Thank you!

    "Product development is a three-stage process in which marketing establishes product requirements, a design team develops a working prototype and production engineers then determine how the product will be manufactured. A concept design is used to evaluate product ideas for initial market testing. If a review by potential customers or salespeople suggests the product has market potential, a design specification that addresses such product characteristics as appearance and function is created and market-tested. If the market test is successful, embodiment design is initiated to identify design options. The design options lead to implications for product development. A preferred product design is then selected and tested. A successful market test leads to a detailed product design and a design for manufacture, which leads to the creation of a production prototype. The prototype is then formally approved."
    Source: https://smallbusiness.chron.com/relationship-between-product-design-business-strategy-24073.html

    PS: I wanted to delete this thread but cannot. Sorry!
    Last edited by jackson6612; 10-Jan-2020 at 07:49.

  2. Moderator
    Interested in Language
    • Member Info
      • Native Language:
      • American English
      • Home Country:
      • United States
      • Current Location:
      • United States

    • Join Date: Dec 2015
    • Posts: 20,072
    #2

    Re: marketing establishes product requirements

    Marketing departments often push for the development of specific products.
    I am not a teacher.

  3. VIP Member
    Interested in Language
    • Member Info
      • Native Language:
      • American English
      • Home Country:
      • United States
      • Current Location:
      • United States

    • Join Date: Apr 2009
    • Posts: 13,382
    #3

    Re: marketing establishes product requirements

    Yes. Marketing departments also survey the market to determine what sort of products will be in demand in the future.

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •