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  1. #1

    gills with cliches

    Hi,
    what is the meaning of this one:
    "If you are still running ads that look like ads, sound like ads, and are loaded to the gills with cliches
    thanks

  2. BobK's Avatar
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    #2

    Re: gills with cliches

    Quote Originally Posted by me78 View Post
    Hi,
    what is the meaning of this one:
    "If you are still running ads that look like ads, sound like ads, and are loaded to the gills with cliches
    thanks
    "Loaded to the gills" strikes me as a mixture of two idioms:

    Laden [sometimes 'loaded'] to the gunwales [pronounced to rhyme with 'funnels']

    and

    Stuffed to the gills

    They both mean "as full as possible"/"overflowing"/"so full as to be uncomfortable [the second one] or dangerous [the first one]"

    The ad is talking about badly written ads (of which, it seems to me, this is one)

    b
    ps Finding the meanings of 'gunwales', 'gills' and 'cliches' are left as an exercise for the reader
    Last edited by BobK; 04-Oct-2006 at 10:39. Reason: Added ps

  3. MikeNewYork's Avatar
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      • United States
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      • United States

    • Join Date: Nov 2002
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    #3

    Re: gills with cliches

    Quote Originally Posted by BobK View Post
    "Loaded to the gills" strikes me as a mixture of two idioms:

    Laden [sometimes 'loaded'] to the gunwales [pronounced to rhyme with 'funnels']

    and

    Stuffed to the gills

    They both mean "as full as possible"/"overflowing"/"so full as to be uncomfortable [the second one] or dangerous [the first one]"

    The ad is talking about badly written ads (of which, it seems to me, this is one)

    b
    ps Finding the meanings of 'gunwales', 'gills' and 'cliches' are left as an exercise for the reader
    Stuffed or loaded to the gills is common in AE. Laden to the gunwales would draw stares in the US.

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