CV- Achievements

[Economist2010]

-Devised a data-driven customer retention strategy that reaped rewards in a big way and drove up profit. This strategy was designed to cover the following: Onboarding development, dormant revival, an increase in data penetration, and value-generating campaigns.

-Revamped the win-back campaign that are not yielding growth by granting greater benefit to each type of customer based on their centricity, i.e. voice-centric customers getting more voice and data-centric customers getting more data, not rewarding them equally with a higher data benefit and lower voice benefit, which did not match the reality of the low
penetration of smartphones in the market; the business subsequently witnessed a major turnaround in revenues and
customer experience.

-Worked with the group to finalize CVM Analytics and Retention models to optimize customer retention, leverage our data, glean better insights for more growth, and establish and agree on a standard methodology for incremental revenue.

-Provided the company with a turnaround success story by moving the business away from tackling the immediate
challenge of lowering its elevated high churn rate and avoiding having negative net adds to positive net adds in a record time, which has won recognition from the CEO

[teechar]

-Devised a data-driven customer retention strategy that reaped significant rewards in a big way and drove up profit. This strategy was designed to cover the following: Onboarding development, dormant revival, an increase in data penetration, and value-generating campaigns.

-Revamped the win-back campaign that are were not yielding growth by granting greater benefit to each type of customer based on their centricity, i.e. voice-centric customers getting more voice and data-centric customers getting more data, not rather than rewarding them equally with a higher data benefit and lower voice benefit, which did not match the reality of the low penetration of smartphones in the market; the business subsequently witnessed a major turnaround in revenues and customer satisfaction. experience.

-Worked with the group to on finalizing CVM Analytics and Retention models to optimize customer retention, leverage our data, glean better insights for more growth, and establish and agree on a standard methodology for incremental revenue.

-Provided the company with a turnaround success story by moving Successfully moved the business away from tackling the immediate challenge of lowering its elevated high churn rate and avoiding having negative net adds to positive net adds in a record time, which has won recognition from the CEO.

I don't understand the underlined part.