Or that Chevrolet executives never considered what Mexicans and other Hispanophones would think of a car called a Nova. ("No va" means "doesn't go" in Spanish.)
If I recall correctly, GM actually rolled out the Chevy Nova in Mexico and were puzzled at first by the disappointing sales numbers. But that may be an embellishment of the actual story.
If I recall correctly, GM actually rolled out the Chevy Nova in Mexico and were puzzled at first by the disappointing sales numbers. But that may be an embellishment of the actual story.