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  1. Unregistered
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    #1

    Question help

    what is the term for a word we associate with something over time. Instead of saying "Ill check the time" you say "ill check my casio" or likewise you identify something by a brand "can i have a kit kat" not "can i have a chocolate bar". What is the term for this. Thank you

  2. MikeNewYork's Avatar
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    #2

    Re: help

    Quote Originally Posted by Unregistered View Post
    what is the term for a word we associate with something over time. Instead of saying "Ill check the time" you say "ill check my casio" or likewise you identify something by a brand "can i have a kit kat" not "can i have a chocolate bar". What is the term for this. Thank you
    After having dealt with the question for years, I have never found a very good answer to this question. When we start to call a specific type of product by a brand name, what do we call that process. Some have offered "genericizing" to describe the procerss of a brand name being applied to generic products. That would effectively describe what has happened to the brand name. But it doesn't describe what has happened to the products: they are alreadt generic. I have suggested "brandification" to describe what happens to the unnamed products.

    Examples:

    hoover for vaccuum cleaners in general
    kleenex for facial tissues
    jello for flavored gelatin
    escalator for moving stairs
    google for internet searches
    coke for any soft drink

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